Digital Marketing Apprentice
SIL Ltd · Liverpool
Creative and MediaAdvanced Level 3On-site
Monday to Friday, 9.00 - 4.30 (35 hours)
Agile /flexible working available (after successful probation period.)
Description of company
SIL partner with Educational Settings, Networks, Trusts and Local Authorities to provide services, CPD and products that re-focus as priorities change and reflect your unique context – all without the need for additional establishment costs.
Our purpose is simple: to support continuous improvement and help create the best possible educational experiences and outcomes for children and young people.
Through a highly skilled and supportive workforce, we strengthen strategic, operational and emotional capacity.
The Role
To support the delivery of effective multi-channel marketing activity that promotes SIL services, builds brand awareness, and strengthens engagement with schools, partners and stakeholders.
The apprentice will work towards a Digital Marketing & AI Executive qualification, developing knowledge and skills in areas such as digital marketing, content creation, communications and campaign delivery, while contributing to a digital first approach.
Duties and Responsibilities
Campaign Delivery & Marketing Activity
- Support the planning and delivery of multi-channel marketing campaigns.
- Contribute to scheduling and publishing activity across social media, email and website platforms.
- Work with the Marketing Manager to ensure campaigns align with priorities and messaging.
- Monitor campaign timelines and flag risks or delays.
Content Creation & Digital Communications
- Assist in creating content including social media posts, articles, newsletters and visuals.
- Ensure all content aligns with brand guidelines and organisational messaging.
- Adapt content for different audiences and platforms to maximise engagement.
- Gather content from internal teams to support promotion of services.
Website & Digital Platform Management
- Update and maintain website content to ensure accuracy and relevance.
- Support improvements to accessibility and usability of online content.
- Ensure consistency across website and other digital platforms.
- Identify opportunities to improve user experience and engagement.
Marketing Performance & Insight
- Monitor performance using analytics tools (e.g. social media insights, email metrics).
- Support the creation of simple performance reports.
- Identify trends and highlight areas for improvement.
- Contribute to improving campaign effectiveness based on insights.
Events, Promotion & Stakeholder Engagement
- Support the organisation and promotion of events and training programmes.
- Liaise with internal teams and partners to gather and share information.
- Promote services through appropriate channels to reach target audiences.
- Contribute to maintaining positive relationships with stakeholders.
Brand, Digital First & Continuous Development
- Ensure consistency in branding across all marketing materials.
- Support digital-first initiatives and reduce unnecessary print.
- Participate fully in apprenticeship learning and apply learning to practice.
- Continuously develop knowledge of marketing tools and best practice.
Our Values
Support: Supporting and enabling schools and educational settings to improve and provide the best education to their children and young people.
Inspire: Inspiring educators, stakeholders and customers, championing children and young people.
Learn: We learn with and for our schools / settings so that children have the best learning opportunities.
Skills required
Skills/ Abilities/ Knowledge
- Strong communication skills, both written and verbal
- Basic understanding of digital platforms (social media, websites, databases, email)
- Willingness to learn and develop new skills
- Creative thinking and willingness to contribute ideas
- Ability to plan and organise own workload with support
- Attention to detail and accuracy
- Ability to engage with a range of audiences in a professional manner.
- Awareness/experience of Microsoft 365 Apps (Word, Excel, Email, PowerPoint)
- Creative and enjoy writing or designing
- Interested in digital marketing, social media and emerging AI tools
Experience
- Interest in marketing, communications, media or digital content
- Awareness/experience of using social media platforms (personal or educational use acceptable)
- Awareness/experience of creating basic content (e.g. posts, presentations, blogs or visuals)
- Experience working as part of a team (school, voluntary or work environment)
Commitment
- Commitment to completing the apprenticeship programme
- Commitment to continuous learning and development
- Commitment to organisational values and behaviours
- Commitment to equality, diversity, safeguarding and wellbeing
Qualifications required
- Educated to GCSE level (including passes in English and Maths) or equivalent
- Willingness to work towards and complete the Level 3 Digital Marketing & AI Executive apprenticeship
- Good basic IT and digital skills (e.g. Microsoft Office, social media platforms)
- Strong written and verbal communication skills
Training you'll get
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.
Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketing and AI Executive and Certified Digital Marketing Professional by DMI, with training in how to:
- Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
- Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
- Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
- Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
- Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
Future prospects
What can we offer you:
- A supportive working environment with experienced colleagues
- Agile /flexible working (after successful completion of probation period)
- Paid holiday entitlement, plus bank holidays
- Access to the LGPS (Local Government Pension Scheme)
- The opportunity to work on varied campaigns and with a variety of customers and stakeholders.
The essentials
Hours, commitment and the dates that matter.
Hours
35 hours per week
Duration
18 months (Fixed Term)
Roles available
1
Posted
29 Jun 2026
Interviews
03 Aug 2026
Starts
Aug 2026
Apply by
08 Aug 2026
Training provider
BPP
Delivers the training for this role and manages your application.
Where you'd be based
L7 9NJ
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