What does a typical day look like as Social
Account Apprentice?
No two days
are the same in a role like Bethany’s. She is tasked with handling a variety of
projects primarily focusing on creating, managing and optimising paid social
campaigns. This involves working across platforms like Meta, Instagram,
Pinterest, Twitter, and LinkedIn. As an apprentice, Bethany became a member of
the Volvo Account within the Performance Marketing team. This allowed her to gain
practical experience responding to client requests, coming up with campaign ideas, and maintaining effective communication with
platform representatives and publishers. Apprenticeships like Bethany’s
provide the opportunity to engage in a variety of projects, enabling hands on
learning and the development of transferable skills.
How
can an apprenticeship offer a meaningful alternative path to higher education?
Many tend to
believe that pursuing university is the sole path available to them post college.
Bethany's apprenticeship has proven to be a pivotal factor in her career
success, providing her with exposure to world leading clients such as Dyson
and Volvo. Bethany shared that during her time as an apprentice, she was
able to dedicate time and effort to personal and professional growth that
will be applicable throughout her career. Upon completing her apprenticeship,
she was given the responsibility of managing global markets by herself and
leading their marketing campaigns at Mindshare Agency. Additionally, she was able
to mentor and train other Account Executives based overseas to ensure standards
are maintained across the company, which is a transferable skill in any work
environment.
How can you make the most of an
apprenticeship?
“Don’t be afraid to reach out to people and ask as many questions as you need to. (No question is a stupid one!) Be motivated, be confident, and take every opportunity that comes your way! You only do an apprenticeship once so make it the best!”
